Кафедра маркетингу

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Перегляд Кафедра маркетингу по Автор "Blenda, Nataliia"
  • Матеріал
    Features of food market formation in Ukraine
    (Wydawnictwo SGGW, 2021) Rybchak, Vitalii ; Blenda, Nataliia
    The article examines the peculiarities of the formation of the food market of Ukraine and trends in its development. The actual capacity of the domestic market for certain products has been determined, taking into account the decrease in the average per capita consumption of certain food products by the population and the reduction in the population of Ukraine. It is established that the growth of gross output of agricultural products has improved the level of self-sufficiency in food in Ukraine. Meeting the needs of the population in food, within its purchasing power, is almost entirely provided by domestic products, except fruits, berries, and grapes. The level and dynamics of import dependence of the food market as a whole and in the context of individual product groups are determined.
  • Матеріал
    Indicators of the level of food security in Ukraine
    (Wydawnictwo SGGW ul. Nowoursynowska 166, 02-787 Warszawa, 2020-09) Rybchak, Vitalii ; Nesterchuk, Yuliia ; Blenda, Nataliia
    The article analyzes the domestic and world methods of assessing the level of food security. The national peculiarities of food security are considered, its level in Ukraine is analyzed according to the indicators of daily energy value of human diet, consumption of different types of food per capita, food structure and food independence. The calculated indicators of adequacy of consumption for certain foods are quite low, in particular: fish and fish products; fruits, berries and grapes; milk and dairy products; meat and meat products. These indicators are evidence of an imbalance in the diet of the population, which is trying to provide their own energy needs through more affordable products. The key problem of food security in Ukraine today is the affordability of products. It is the low purchasing power of the population that in some way hinders the development of production and the economy as a whole.
  • Матеріал
    INDICATORS OF THE LEVEL OF FOOD SECURITY IN UKRAINE
    (Warsaw university of Life Sciences, 2020) Rybchak, Vitalii ; Blenda, Nataliia ; Nesterchuk, Yuliia
    The article analyzes the domestic and world methods of assessing the level of food security. The national peculiarities of food security are considered, its level in Ukraine is analyzed according to the indicators of daily energy value of human diet, consumption of different types of food per capita, food structure and food independence. The calculated indicators of adequacy of consumption for certain foods are quite low, in particular: fish and fish products; fruits, berries and grapes; milk and dairy products; meat and meat products. These indicators are evidence of an imbalance in the diet of the population, which is trying to provide their own energy needs through more affordable products. The key problem of food security in Ukraine today is the affordability of products. It is the low purchasing power of the population that in some way hinders the development of production and the economy as a whole