Кафедра туризму та готельно-ресторанної справи
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Перегляд Кафедра туризму та готельно-ресторанної справи по Автор "Kozhukhіvska R."
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МатеріалDevelopment of entrepreneurship in the tourism and recreation sphere: marketing research(Springer, Cham, 2023-10-04) Kozhukhіvska R. ; Sakovska O. ; Podzihun S. ; Lementovska V. ; Lopatiuk R. ; Valinkevych N.The processes of natural restructuring, crisis economic phenomena that take place in Ukraine have a negative impact on the economic situation. Under such conditions, it is relevant to study new approaches, principles, theoretical and methodological provisions regarding the directions and perspectives of entrepreneurship development at the destination level, as well as the development of innovative and investment forms of entrepreneurial activity in the field of tourism and recreation. The article determines that the scientific basis that defines the strategic development of Ukraine in the foreseeable future is the concept of tourism development based on the use of initiative, economic independence and innovative capabilities of business entities of the national market and its territorial and sectoral constituentsIt has been established that entrepreneurship in the field of tourism and recreation creates opportunities for further economic development of regions, formation of investment and innovation policy and provision of competitive services in new forms. The singularities of forming the entrepreneurial concept of tourism and recreational activities have been determined. With the purpose of developing the tourism and recreational industries of Ukraine and providing better tourism services, the article proposes an innovative form of methodology for the formation of a competitive tourism environment at the destination level using the marketing principles of customer focus. The author proposes a managerial and economic mechanism for carrying out entrepreneurial activities by the means of recreation and tourism entities at the level of destinations.
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МатеріалElaboration of anti-crisis measures to safety of tourist business development on the basis of statistical indicators(Internauka, 2022) Kozhukhіvska R. ; Sakovska О.The article considers the main components and methods of forming the principles of anti-crisis management efficiency in tourism. The analysis of indices of the anti-crisis management system is carried out in tourism. The key aspects of the anti-crisis management model are investigated in tourism. Taking into account the need for the anti-crisis management com pliance with the established scientific principles, we propose a methodology for assessing the efficiency of an tourist enterprise anti-crisis management based on the definition of a summarizing indicator of the efficiency of anti-crisis management in the context of analytical and expert assessment.
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МатеріалManaging innovation in tourism and hospitality industry: International experience(AIP Publishing, 2022) Kozhukhіvska R. ; Sakovska О. ; Maslovata S. ; Dluhoborskа L. ; Chuchmii I.On the basis of the conducted study, the authors concluded that the feasibility of using innovations as an important tool for the development of tourism enterprises and enterprises of the hospitality industry. It is generalized that the use of innovative technologies in the management system of tourism and hotel and restaurant business, at the present stage of economic development, is an important task that is of great interest to managers of enterprises in this field. The results of the study presented in the article can be used as a source of information to build and improve the system of investment attractiveness of enterprises in the hospitality industry.
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МатеріалOrganization of tourism travel after the crises phenomena related to SARS-CoV-2(Інфраструктура ринку, 2022) Kozhukhіvska R.In the article the research of tourism sphere and crisis phenomena, which caused decrease in tourist travels, is carried out. It has been established that the tourism industry is one of the most important indicators of socio-economic development, both of individual regions and of the country as a whole. But due to the limitations caused by the spread of the SARS-CoV-2 pandemic, the tourism industry is facing a crisis that may be the worst in the history of the world economy. It is pointed out that during the pandemic caused by COVID-19 it is tourism that has suffered more, including restrictive measures imposed by states on the movement of citizens, quarantine, airline travel bans, etc. A detailed analysis of travel statistics index in the world and Ukraine has been conducted. Ways out of the crisis situation for the tourism sector of Ukraine, the implementation of which will reduce the level of negative impact of the pandemic effects associated with SARS-CoV-2, are proposed.
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МатеріалTourism safety during the pandemic: statistics and analytics(Інтернаука, 2021) Kozhukhіvska R. ; Sakovska О.The article analyzes statistical indicators of tourism development and investigates safety issues in tourism. The negative consequences in tourism that occurred as a result of the spread of the disease caused by coronavirus infection has been analyzed. It is marked, that as a result of distribution of pandemic there was a fall of the world economy, volumes of trade and prices of the goods and services, capital outflow from new market economies.