Formulation of modern anti-crisis strategies in business planning for service sector enterprises

Abstract

Service sector businesses must be able to react to always shifting mar-ket conditions given the present state of global volatility and regular economic crises. Being one of the most dynamic and susceptible sectors of the economy, the service sector especially suffers from outside shocks that calls for the creation and application of strong crisis management strategies. The primary focus of this research is the evolution of current anti-crisis strategies in corporate planning for service sector companies that operate in a climate of increased economic uncer-tainty and global crises. The study examines the primary obstacles that businesses in this sector encounter during crises, including the necessity to adapt to chang-ing customer behavior, disrupted supply chains, and rising operating costs. With an especially focus on the need of using adaptable anti-crisis business planning techniques that enable fast response to changes in the external environment, the primary approaches to business planning in times of crisis are under investigation. We can identify the most suitable strategies for service sector businesses by means of a comparison of effective crisis management strategies in various coun-tries and sectors. This study has led to recommendations for the development of crisis business plans considering the unique characteristics of the service sector and guarantee the long-term resilience of companies. The results of the study seek to offer useful advice for corporate leaders who want not only to save their com-panies in difficult circumstances but also create the foundation for future growth following the crisis times.