Rural tourism potential in the development of the agriculture-industrial complex
Rural tourism potential in the development of the agriculture-industrial complex
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Дата
2023-08-02
Автори
Тимчук Світлана Володимирівна
Назва журналу
ISSN журналу
Назва тома
Видавець
E3S Web of Conferences
Інструкція
This study explores the potential of rural tourism in the context of sustainable societal development. The demand for tourism services in the post-COVID-19 period is analyzed, as is the trend of travelers' ability to pay for tourism services and the spectrum of tourism offerings. The objectives and directions of investment programs aimed at developing rural tourism and the issues associated with its development are identified. For 59% of European countries, rural tourism is a direct priority in their development, and 66% of European countries have state investment programs for rural tourism. The research results showed an increase in the level of travel by tourists in the post-COVID-19 period, characterized by a desire for lower costs when consuming relevant services. It has been revealed that the policy directions of countries regarding the development of rural tourism can be direct or indirect as part of the overall tourism development policy. Rural tourism offerings have several drawbacks that have led to dissatisfaction with demand, and as a result, most travelers have a desire to receive rural tourism services but do not utilize them due to the aforementioned reasons. The study forms the structure of rural tourism services based on the examples within the European Federation of Rural Tourism Offerings and potential directions and strategies for their further development.
Опис
Based on the results of the research on statistical data of tourist demand, it can be concluded that there is a development of consumer demand for tourism services with minimal costs. There is an observed growth in the supply of the tourism industry, and a tendency towards the development of offering tourist services through sharing economy platforms, which is a guarantee for the development of domestic and international tourism with minimal costs and the satisfaction of consumer services in the short term. Tourism services based on the agro-industrial complex can be attractive to all segments of society, offering a range of diverse products and services. They have flexible limitations regarding the latter, which allows for the integration of service types and adaptation to consumer needs at minimal costs. It is capable of satisfying the tourism needs of a society that increasingly seeks leisure destinations with elements of ecological sustainability and responsible tourism practices. Tourism is a competitive industry that requires innovation and a creative approach to developing future strategic directions for its development. Accordingly, there is a need for the organization of appropriate policy measures to promote the development of rural cultural tourism, which would ensure the development of social, cultural, and environmental aspects as a guarantee of achieving economic and social efficiency in the life of rural territories. The relevant sector is at the stage of its development, which requires focusing attention on innovation and organizational aspects and their adaptation into practical activities for the effective functioning of the industry. The current direction of development measures to promote further development of the respective sector includes: - researching potential trends in visitor (consumer) needs in rural cultural tourism services; - analyzing the tourism opportunities of representatives of rural areas that act as providers of cultural tourism; - correlating the demand and supply of rural cultural tourism to explore alternative solutions for the development of the respective sector; - developing digitization as a fast and qualitative form of communication between consumers and stakeholders in the development of ecotourism, which will ensure prompt practical response, adjustment, and updating of existing tourism services; - developing and implementing policy measures for investment and the introduction of innovative approaches in the activities of rural cultural tourism, with the adaptation of residents in rural areas to undergo transformation into a labor potential for the sector of rural cultural tourism.
Ключові слова
Бібліографічний опис
Nataliia Kovshun, Alona Kliuchnyk, Svitlana Tymchuk, Olena Orlenko, Olha Soloviova, and Kateryna Horiunova. Rural tourism potential in the development of the agriculture-industrial complex. E3S Web of Conferences 408, 01026 (2023)