ASSESSING THE INFLUENCE OF INNOVATIVE TECHNOLOGIES ON THE PROFITABILITY OF THE RESTAURANT INDUSTRY

Abstract

Restaurant services are one of the most important sectors in the economies of many countries worldwide. They provide a significant portion of employment, generate revenue for the state, and contribute to the development of culture and tourism. In modern times, the restaurant business faces several challenges, including increased competition, changing consumer needs, and demands for service quality. Successfully overcoming these challenges requires restaurants to continually implement innovations. The presence of innovative solutions in the restaurant business opens up new opportunities for optimizing operational processes, improving customer service quality, and reducing overall business expenses. Properly chosen and effectively implemented innovative solutions not only enhance the efficiency of restaurant operations but also create a favorable environment for attracting new customers and retaining the existing audience.