Кафедра туризму та готельно-ресторанної справи

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Перегляд Кафедра туризму та готельно-ресторанної справи по Автор "Kozhukhіvska R.,"
  • Матеріал
    Peculiarities of tourism and recreational activities in Ukraine: economic and managerial aspects
    (Springer, Cham, 2024-02-20) Kozhukhіvska R., ; Sakovska O., ; Konieczny G., ; Kolisnichenko P., ; Kovalenko L., ; Naherniuk D.
    Tourism activities related to the providing of recreational services contributes to the development of regions and destinations. Due to the increase of recreational services, some tourist destinations are currently experiencing an increase in the recreational load on sites of special environmental protection significance. Taking into account the results of the study, the authors have outlined the basic components of recreational and tourism activities within environment-oriented areas. The definition of the term «tourist and recreational activity» has been proposed. The main components of tourist and recreational activities in Ukraine are identified. It is indicated that natural, historical and cultural objects located in a certain destination are its resource base for recreational activities and tourism. The authors propose to consider that the territories of the nature reserve fund of Ukraine can be used as a destination for recreational activities. It is noted that nature reserves territories and national parks are an important element of the natural resource potential of the territory and their function includes not only environmental protection activities, but they also may serve as a basis for the development of tourism business in Ukraine. On the basis of the empirical analysis used to assess recreational activities on the territory of the Nizhniosulsky National Nature Park, it is established that this park is an object of the nature reserve fund of Ukraine and can be used for recreational activities and tourist services. Based on the results of the study, the authors provide practical recommendations for reducing the level of negative impact of recreational activities on the objects of the nature reserve fund of Ukraine. Compliance with the aforementioned recommendations will contribute to the development of tourist destinations, and the recreational load on the objects of the Ukrainian nature reserve fund will decrease.
  • Матеріал
    The role of innovative technologies in improving the management of consumer behavior in the hotel and restaurant business
    (Springer, Cham, 2025) Sakovska O., ; Kozhukhіvska R., ; Reznik N., ; Chuchmii I., ; Naherniuk D., ; Tereshchuk N.
    A good share of the change that has occurred in the hotel sector may be ascribed to recently evolve technological solutions. Emerging and maturing new technologies include automation, big data, cloud computing, and artificial intel-ligence are changing the way businesses interact with their consumers, run their operations, and make decisions. These technologies not only help to better under-stand consumer preferences but also enable speedy response to abrupt changes in such preferences, therefore improving the efficiency of companies and customer pleasure. In this regard, especially in the hotel sector, study on the manner in which new technology shapes the management of customer behavior is rather vital. Investigating the prospective impact of new technologies on the evolution of customer behavior management systems in the framework of the hotel and food service industries is the main goal of this study. The main goal of the study is to better understand how digital technologies, automation, and data analytics might improve customer delight, speed internal procedures, and finally provide higher organizational success. Research results show that by better predicting consumer wants and chang-ing the offered services, the use of new technology in the hotel industry has the potential to significantly increase customer happiness. Gathering and evaluating enormous volumes of data on digital platforms for customer contact management will help companies to better understand consumer behavior and adapt their poli-cies to the particular needs of every individual client. Reducing running costs and boosting individual job output are other advantages of automation of proce-dures. Based on the acquired knowledge, fresh ideas for the digital transformation of the hotel sector might develop. These concepts will be developed with the goal of enhancing interactions with consumers and obtaining an edge over other businesses in the industry. The relevance of this research lies in the fact that in the context of rapid changes in the market and increasing competition, businesses in the hospitality and restaurant industries are compelled to use new technologies in order to maintain their competitive edge. As Smith points out in his research paper «Digital technologies are becoming a defining factor in ensuring customer loyalty and enhancing operational efficiency in the service sector». These studies contribute to a better understanding of how these technologies may be used to consolidate management processes and improve the overall performance of corporations. The results of this research are meant to provide new ideas on how contempo-rary technology may be effectively included into the hotel and restaurant sectors to support long-term development and raise consumer satisfaction. It will enable the hotel and restaurant sectors to create sensible digital transformation strate-gies, therefore enabling their competitiveness and market adaptation. Therefore, the outcomes of the study might provide the basis for further investigation and pragmatic suggestions for the application of new ideas in this domain.