Факультет менеджменту

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Перегляд Факультет менеджменту по Автор "Chuchmii I.,"
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    The role of innovative technologies in improving the management of consumer behavior in the hotel and restaurant business
    (Springer, Cham, 2025) Sakovska O., ; Kozhukhіvska R., ; Reznik N., ; Chuchmii I., ; Naherniuk D., ; Tereshchuk N.
    A good share of the change that has occurred in the hotel sector may be ascribed to recently evolve technological solutions. Emerging and maturing new technologies include automation, big data, cloud computing, and artificial intel-ligence are changing the way businesses interact with their consumers, run their operations, and make decisions. These technologies not only help to better under-stand consumer preferences but also enable speedy response to abrupt changes in such preferences, therefore improving the efficiency of companies and customer pleasure. In this regard, especially in the hotel sector, study on the manner in which new technology shapes the management of customer behavior is rather vital. Investigating the prospective impact of new technologies on the evolution of customer behavior management systems in the framework of the hotel and food service industries is the main goal of this study. The main goal of the study is to better understand how digital technologies, automation, and data analytics might improve customer delight, speed internal procedures, and finally provide higher organizational success. Research results show that by better predicting consumer wants and chang-ing the offered services, the use of new technology in the hotel industry has the potential to significantly increase customer happiness. Gathering and evaluating enormous volumes of data on digital platforms for customer contact management will help companies to better understand consumer behavior and adapt their poli-cies to the particular needs of every individual client. Reducing running costs and boosting individual job output are other advantages of automation of proce-dures. Based on the acquired knowledge, fresh ideas for the digital transformation of the hotel sector might develop. These concepts will be developed with the goal of enhancing interactions with consumers and obtaining an edge over other businesses in the industry. The relevance of this research lies in the fact that in the context of rapid changes in the market and increasing competition, businesses in the hospitality and restaurant industries are compelled to use new technologies in order to maintain their competitive edge. As Smith points out in his research paper «Digital technologies are becoming a defining factor in ensuring customer loyalty and enhancing operational efficiency in the service sector». These studies contribute to a better understanding of how these technologies may be used to consolidate management processes and improve the overall performance of corporations. The results of this research are meant to provide new ideas on how contempo-rary technology may be effectively included into the hotel and restaurant sectors to support long-term development and raise consumer satisfaction. It will enable the hotel and restaurant sectors to create sensible digital transformation strate-gies, therefore enabling their competitiveness and market adaptation. Therefore, the outcomes of the study might provide the basis for further investigation and pragmatic suggestions for the application of new ideas in this domain.