DIGITALIZATION OF ECONOMIC RELATIONS AS A POSSIBILITY OF BREAKTHROUGH DEVELOPMENT OF ENTERPRISES IN A CRISIS

Abstract

The article considers the main problems of digitalization implementation and its direct impact on the activities of existing enterprises. It is noted that in a narrow sense, digitalization is seen as a process of creating information and digital platforms at different levels of the economy and is characterized by the active introduction of digital technologies. In a broad sense, the digitalization of the economy is associated with a change in the nature of production or economic relations, as well as a change in direct production forces and factors of production. It is offered to estimate own organizational ability, using factors of digital transformation, to carry out marketing research of the market with definition of own niche, to develop methods of change of working process, etc.