(IJCSNS International Journal of Computer Science and Network Security, 2021-04)
Семенда, Ольга Володимирівна
The emergence of social networks has led to the flourishing of a
new golden era of branding, which is a challenge for companies
due to the need for creative positioning of companies with an
emphasis on building trust and loyalty to the brand. Consumers are
becoming more demanding and due to a wide range of products in
different markets, make demands that are more stringent on
companies. The goal of this article was to study the main trends of
branding and advertising on social networks to develop a new
approach to brand promotion.